GU, a wholly-owned subsidiary of FAST RETAILING CO., LTD. (HKSE stock code: 6288), is a casual wear brand based in Japan. Established in 2006, the brand has more than 350 stores across Japan. In 2013, GU started its Asia expansion and opened stores in both Shanghai and Taiwan. In spring 2017, the brand enters Hong Kong market.
The brand’s research and development center in London captures the latest fashion trend and works together with the Tokyo team to speed up the process of planning, designing and launching new products, offering high-quality seasonal fashion at surprisingly low prices. GU believes in the power of style and strives to offer fashion that makes customers smile and the world livelier.