“Jingle All the Rail” Christmas Campaign

Embark on a Christmas Journey of Beauty & Gourmet at a European Christmas Train Station

From 12 Nov 2021 to 2 Jan 2022

Embark on a Christmas journey at the romantic European Christmas train station – “Jingle All The Rail” at Mira Place!
The magical check-in spots, featuring an exclusive collaboration with No. 1 French champagne brand G. H. Mumm for the first 4-meter tall Champagne Christmas Tree in Hong Kong, will definitely let you fully indulge in the European Christmas atmosphere. Throughout the Christmas Journey of Beauty & Gourmet, customers will also be pampered with up to 50% festive discounts at various shops and the chance to win instant-prizes by driving the Beauty / Gourmet Express upon spending HK$100!

3 Instagrammable Check-in Spots and Music Light Show 
10 AM – 9 PM | Atrium, Mira Place 1

“Jingle All the Rail” creates three instagrammable check-in spots for you to take selfies under the elegant lightings and experience the magical Christmas journey at the interactive train. The classic European Christmas train station and the nostalgic steam train at atrium will definitely take you to a romantic trip in Europe. Every 15 minutes, the “Jingle All the Rail” music light show will present a symphony of lights and Christmas rhythms together with the decorations, Jingle Bells and LED screens at atrium.


Check-in and Stand a Chance to Win a Staycation at The Mira Hong Kong


Stand a chance to win a Staycation by taking pictures at the train station, share it on Instagram and complete specified steps! Photos with the strongest festive vibes will stand a chance to win exciting prizes! The Check-in Master Award will come with a “Beauty & Gourmet staycation” at The Mira Hong Kong (Valued at HK$6,800; inclusive of One-night stay at The Mira Hong Kong, Tasting Set Dinner at Cuisines Cuisine, Buffet Breakfast at Yamm and Spa Package at MiraSpa).

“Rewards All the Rail” – Spend HK$100 and Drive the Beauty / Gourmet Express
12 PM – 9 PM | Atrium, Mira Place 1

Departing at different hours, the “Beauty/ Gourmet Express” will give away more than 4,000 wonderful beauty or gourmet rewards!

By presenting one eligible receipt with spending of HK$100 or above by electronic payment in a single purchase, Mira Place members will be entitled to drive the “Beauty/ Gourmet Express” and win an instant prize*. The further the train goes, the bigger the prize will be. Member with the longest distance throughout the campaign will also win One Night Stay at The Mira Hong Kong and a bottle of G.H. Mumm Champagne!

Featured Rewards on “Beauty Express” (Departs at 12/ 2/ 4/ 6/ 8 PM)

DermaElements Dermatology Aftercare Neck Mask Loshi Moist Aid Face Mask BA & Loshi 50 Moist Aid Milk Face Foam Set Cosme Kitchen HK$50 Voucher


Featured Rewards on “Gourmet Express” (Departs at 1/ 3/ 5/ 7 pm)

Sun Tung Lok XO Sauce Nichigyu Shabu Shabu & Sukiyaki Restaurant HK$50 Voucher Bairro à Portuguesa Free Portugal Galao Coffee Voucher (in a paper cup)


* Instant prizes of the same rank and same theme would be awarded on a random basis and are neither refundable nor exchangeable. Quota applies to all prizes. Redemption is available while stock lasts. Mira Place reserves the right to grant an alternative gift of the same value without prior notice as a replacement.

*Wardrobe supported by UNIQLO

“A Journey of Sharing” – Spread Love during the Festive Season


During Promotion Period, Mira Place will make a donation support Food Angel on meal boxes production for each restaurant spending of HK$400 or above made by any Mira Green/ Mira Pine member via electronic payment and registered via Mira Place App or Mira Place 1 Concierge.

“A Journey of Surprises” – Festive Promotions & Rewards


To keep the holiday spirit in full flow, Mira Place has teamed up with tenants for an assortment of surprises, including irresistible offers on festive items for all customers and seasonal rewards to pamper our members.



【Rewards No.1 】Complimentary G.H. Mumm GRAND CORDON Champagne Upon Any Purchase

Redemption Counter: Mira Place 1 Concierge

Mira Pine member will be entitled to receive ONE complimentary bottle of G.H. Mumm GRAND CORDON Champagne^ upon any purchase by presenting the receipt at Mira Place 1 Concierge during the campaign period. Each member can enjoy the reward once. Redemption is available on a firstcomefirst-serve basis and while stock lasts.

^Please consume responsibly

【Rewards No. 2】Selected Christmas Gifts for Redemption*

During the promotion period, Mira Place members could bring home an array of exclusive gifts via point redemption. Quota applies on gift while stock lasts.


Beneficiary Organization


Food Angel is a food rescue and food assistance program launched in 2011 with the mission of “Waste Not・Hunger Not・With Love”.

The program rescues edible surplus food from different sectors of the food industry that would otherwise be disposed of as waste. Following strict safety protocols, the rescued food items will then be prepared as nutritious meals in our central kitchens and food packs. They will be distributed to serve the underprivileged communities in Hong Kong.

Currently, Food Angel rescues 35 tonnes of edible surplus food each week, producing over 15,000 nutritious meals and helps distribute over 9,000 other meals and food packs daily free of charge for people who are in need of food assistance.

Education is important to us. We advocate the virtue of cherishing food and caring for the community. For details, please visit


Event Partner


Mumm is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, the world’s number 2 in wines and spirits. With its distinguished heritage dating back to 1827, Mumm is the leading international champagne House in France and third worldwide. Mumm Grand Cordon pays tribute to the iconic red sash – indented in the glass as part of a whole series of innovations. The revolutionary bottle is the perfect embodiment of the spirit of the House associated with audacious challenges and ground-breaking endeavours.

Terms and Conditions

1. The promotion will commence from 12th November 2021 to 2nd January 2022 (“Promotion Period”).
2. 【Rewards All the Rail】
a. Only Mira Place members (“Members”), including General Members, are eligible to participate in “Rewards All the Rail” and claim the prize. Any entrant who fails to satisfy the eligibility criteria would be disqualified.
b. Members will be entitled to one entry by presenting one eligible receipt with spending of HK$100 or above by electronic payment in a single purchase during Promotion Period (each eligible receipt can only be used once).
c. Members need to repeat specific movement in a given time to drive the train and receive instant prizes based on the rank of the distance the train travelled (“Score”). Instant prizes would be awarded according to the hourly theme. The theme is “Beauty Express” during even hours (i.e. from 12 PM to 12:59 PM, 2 PM to 2:59 PM, 4 PM to 4:59 PM, 6 PM to 6:59 PM and 8 PM to 8:59 PM during Promotion Period) and “Gourmet Express” during odd hours (i.e. from 1 PM to 1:59 PM, 3 PM to 3:59 PM, 5 PM to 5:59 PM and 7 PM to 7:59 PM during Promotion Period).
d. Please see below for the prize details:

Rank Instant Prizes for “Beauty Express” Instant Prizes for “Beauty Express”
0 – 380 km ONE HK$50 Cash Voucher from Cosme Kitchen/ Out of Colours ONE Portugal Galao Coffee Voucher from Bairro à Portuguesa; or

ONE pack of Honey Gummy Bear from Hexapi Honey

381 – 450 km ONE Moist Aid Face Mask BA & Loshi 50 Moist Aid Milk Face Foam Set from LOSHI; or

ONE set of DE11 Collagen Extract from DermaElements; or

ONE HK$100 Cash Voucher from

Carte Blanche / Tokyo Lifestyle

ONE HK$100 Cash Voucher from

81 Station/ FnH Keto Diet/ HABITŪ table/ Nichigyu Shabu Shabu & Sukiyaki Restaurant/ PUTIEN

451 km or above ONE set of Dermatology Aftercare Neck Mask from DermaElements; or

ONE set of Sample Packs and HK$200 Cash Coupon from DermaElements; or

ONE Power Peel Deep Cleansing & Moisture Treatment from Ingrid Millet; or

ONE HK$200 Cash Voucher from Snidel & Cosme Kitchen

ONE Free Class for Puff the Magic Almond from BAKEBE; or

ONE bottle of XO Sauce from Sun Tung Lok; or

ONE HK$200 Cash Voucher from Sun Tung Lok

e. Instant prizes of the same rank and theme would be awarded on a random basis and are neither refundable nor exchangeable. Quota applies to all prizes. Redemption is available while stock lasts. Mira Place reserves the right to grant an alternative gift of the same value without prior notice as a replacement.
f. During Promotion Period, the ONE Member with the furthest distance/ highest score could win a redemption letter for One Night Stay in a City Room at The Mira Hong Kong and a bottle of G. H. Mumm GRAND CORDON Champagne. If there is more than one Member reaching the same score in the Promotion, the one who has achieved the score the earliest (according to the records kept by Mira Place) will be entitled to the reward. Only Member aged 18 or above is eligible to receive G. H. Mumm GRAND CORDON  champagne.
g. Members are entitled to more than one entries throughout the Promotion Period but only one entry per promotion day.
h. Terms and conditions apply to all prizes. Please refer to the details listed on the redemption letters or contact relevant merchant for enquiries.
i. It is Member’s responsibility to ensure the accuracy of the submitted registered contact information. Prizes will not be re-credited due to inaccurate information provided by Members. If member not able come and collect the prize during prize collection period, it will be treated as forfeiting the prize.
j. Winners must collect the Prizes / the Redemption Letter of the Prize in person at designated location within the designated period of time. The Winners must agree to the terms and conditions in relations to the Prize and authorize Mira Place to use the photo or video taken during prize collection for promotional purposes.
k. Winners and the recipients of the prize must be the same person. All Prizes cannot be refunded or redeemed for cash. The Prize/ Redemption Letter will not be replaced if lost. The Company will not be liable for any potential variations in prize values.
3. 【A Journey of Sharing】
a. During Promotion Period, Mira Place will make a donation to Food Angel for the production of donate one meal set to Food Angel for each restaurant spending of HK$400 or above made by any Mira Green/ Mira Pine member via electronic payment. Mira Green/ Mira Pine member could register the spending by uploading the receipt through Mira Place App or visiting Concierge, Mira Place 1.
4. 【“A Journey of Surprises” Festive Offers】
a. Mira Pine members aged 18 or above would be entitled to receive one complimentary bottle of Mumm GRAND CORDON Champagne upon any purchase via electronic payment during Promotion Period. Member need to present Mira Pine e-Membership Card, the machine-printed receipt and matching electronic payment sales slip at Mira Place 1 Concierge for the redemption. Each member is entitled to redeeming the reward once. Quota applies and redemption is available on a first-come-first-serve basis while stock lasts.
5. Mira Green and Mira Pine Members can redeem rewards or gifts with their points. Quotas apply and redemption is on a first come, first served basis while stocks last. Each Member can redeem the same gift no more than 3 sets per day; no more than 10 sets of gift per month and no more than 3 sets of the same gift per month (unless otherwise stated).
6. Only actual payment and amount settled count, i.e. total spending excludes discounts/coupons/cash coupons/paid deposits/cash instalments. Octopus card add-value, bill & membership payments, banquets (5 tables above), purchase or perusal of coupons/gift vouchers, parking fees, hand-written, reprinted receipts, bill or receipt of monthly bill payment, add-value service receipt , EPS cash transfer and withdrawal are not accepted. If the member pays in installments or deposit, only the amount settled on the date of transaction count.
7. Customers must present the valid original machine-printed receipts with clear merchants’ name and transaction date for verification purposes. Staff of Mira Place reserves the right to photocopy and stamp on the receipts and registers the information for verification purposes if necessary.
8. Receipts from all the merchants of Mira Place Tower A, such as Phillip Wain, Physical Beauty, SQUINA, and Miramar Travel are not included.
9. Mira Place is not the supplier of the gifts or prizes, and shall have no legal liability related to any aspects of the gifts or prizes (including but not limited to premium liability, quality, maintenance, any early termination and change) provided by the suppliers, and no compensation shall be offered by Mira Place.
10. All gifts and gift vouchers cannot be exchanged for cash or other products. Lost, damaged or expired gifts will not be replaced.
11. For details on Festive Offers, please contact respective tenants for more details. Participating tenant is responsible for fulfilling the offer. Mira Place is not liable for any early termination, change or dispute related to the offers.
12. The above terms and conditions are subject to change without prior notice. In case of disputes, the decision of Mira Place shall be