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Realising Your Green Lifestyle

21.7 – 21.8.2022

This summer, Henderson Land is proud to launch the “Realising Your Green Lifestyle” campaign, as a prelude to its refreshed brand image, to give new life to its brand image inspired by the Group’s brand colour of Henderson Green, one that symbolises hope, vibrancy, freshness, and care for Planet Earth. It has collaborated with eco-friendly homegrown brand Espresso Alchemy. Espresso Alchemy is Hong Kong’s veritable direct-trade coffee brand, and also the city’s first Q-Grader and Q-Processing Professional qualified coffee provider. This new campaign has specially selected two sustainably produced coffee beans sourced from single producers in Ethiopia and Brazil to bring coffee aficionados an exceptional new drinking experience through an exclusive series of #HLDxALCHEMY limited-edition specialty coffees.

 

Through this first-ever coffee collaboration with Espresso Alchemy, Henderson Land hopes to instil the importance of sustainability into the daily coffee-drinking routine of many, putting green living into practice from the source of the selected coffees. From now to 21 August, these #HLDxALCHEMY limited-edition specialty coffee charity products will be available at Espresso Alchemy Mira Place, Tsim Sha Tsui. Limited-edition coffee packs, which each come with an exclusive Henderson Land tumbler in support of green living, will also be sold online. Half of the campaign product proceeds will go to Green Power in support of local environmental education and sustainable development.

 

Follow us on Instagram @Hendersonlandhk

Espresso Alchemy https://www.alchemycoffee.net/shop