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Mira Brew Fest – Coffee, Tea & Mi

2025.04.18 – 2025.05.11

Explore your ‘brew-tiful’ moments! Mira Place presents a four-week “Mira Brew Fest – Coffee, Tea & Mi,” featuring pop-up market with local unique coffee and tea brands, coffee workshops, “buy one get one free” offer, and exciting spending rewards for you to discover. On designated day, cabin crew from Japan Airlines will serve you JAL CAFÉ LINES coffee, allowing you to savor coffee at an altitude of 30,000 feet!

Tea and Coffee Consumption Rewards

18/4 – 11/5 ︳11AM – 11PM ︳Concierge, Mira Place 1

Mira Place members can enjoy exciting rewards# upon spending a designated amount at any of the 14 designated coffee and tea merchants* at Mira Place!

Amount Rewards

Purchase coffee or tea from designated coffee and tea merchants

+

Spend HK$100 at any merchant in same day

A set of Mira Place Reusable Drinking Straws
During the campaign period, spend a total of HK$300 at two or more designated coffee and tea merchants
or
Purchase five or more cups of coffee or tea from any five designated coffee and tea merchants

A G2000 Stainless Steel Coffee Mug

 

*14 selected coffee and tea merchants include: S Tea, CAFEMCM, Café&Meal MUJI, COCO, Espresso Alchemy, HABITŪ table, Kurasu Kyoto, Luckin Coffee, Meet Fresh, METZ Luxury Tea, My Little Coffee, Nuttea, Starbucks, and Turning Point by Coffee ART.

#Each member can redeem a reward only once per day. Above rewards cannot be used in conjunction with other rewards/promotions. Limited quantities, while supplies last. All photos are for reference only.


「Mira Brew Fest」Pop-up Market

18/4 – 21/4, 25/4  – 27/4, 1/5 – 5/5 & 9/5 – 11/5 ︳12NN – 8PM ︳B1 atrium

Gathering multiple unique brands related to coffee, tea, and lifestyle!

Like the designated Facebook, Instagram, or Xiaohongshu accounts on the spot to receive a small gift*.

*Limited quantities, while stock lasts.


Happy Monday: Buy One Get One Free 

21/4, 28/4 & 5/5

For three consecutive Mondays, popular merchants will offer buy one get one free deals and exclusive drinks, making your Mondays much brighter!

Merchants Offers
‘S Tea

 

 

 

 

Buy One Get One Free

on Japan Roasted Barley Tea and Longjing Black Tea (Jiuquhongmei) West Lake Hangzhou

CAFEMCM

Buy One Get One Free on Americano

COCO

 

 

 

 

Buy One Get One Free on COCO Coffee

 

Terms and conditions apply. Please inquire with individual merchants for details. All photos are for reference only.


Theme Workshop: In-Depth Exploration of Coffee 

Join workshops hosted by tenants* to deeply explore the charm of coffee!

 

Merchants Workshop Details
HABITŪ table

 

 

 

 

HABITŪ x Mira Place Coffee Latte Art Workshop (Cantonese Instruction)

This workshop welcomes all beginners to explore the art of coffee. HABITŪ’s baristas will demonstrate the fundamentals of latte art and guide you to master basic principles and hands-on techniques. Start your latter art journey now and pour your first cup of latte! 

Date:2025.05.01 & 05.04

Time:6PM – 7:30PM

Venue:HABITŪ table (Shop B142)

Fee:HK$468 (Early Bird at HK$428) – Includes a set of HABITŪ professional latte art cups. Upon completing the workshop, you will receive a HK$50 cash voucher for in-store consumption.

Registration method: WhatsApp “I want to join the Coffee Latte Art Workshop” to 6736 1828 to register.

Espresso Alchemy

Coffee Tasting with Alchemy (Cantonese Instruction)

Discovery of the World’s Coffee – a Sensory Journey (75-90min).
We’ll first have a look at the range of tastes and flavors possible in coffee and understand how coffee professionals describe flavors & aromas. We’ll then jump into tasting a curated set of different coffees together, one by one, producing a list of flavor descriptors. Having experienced how different the coffees are, we’ll also briefly talk about each of the coffees, where they are from, and what are the factors in the coffee’s production that influence the taste of coffee.

Date:2025.05.08

Time:6:30PM – 8PM

Venue:Espresso Alchemy (Shop B116)

Fee:HK$ 450

Registration Dates: From now until April 30

Registration Method: Sign up at the Mira Place branch (Mira Place 1, Shop B116)

Registration Fee: HK$ 450 (HK$60 can be used for in-store purchases after completing the workshop)

*For details, please inquire with individual merchants. All photos are for reference only. Each workshop has limited slots, available on a first-come, first-served basis, while supplies last.


Coffee in the Sky! Experience JAL’s 30,000 Feet Coffee

3/5 ︳4PM – 5PM ︳G/F Lobby

Complete the designated task on-site to enjoy a complimentary JAL CAFÉ LINES coffee* exclusively created for Japan Airlines by renowned Japanese coffee expert José Yoshiaki Kawashima.

Partner:

*Limited quantities, while stock lasts.  Photo is for reference only.


Terms and Conditions of “Tea and Coffee Consumption Rewards”

  1. The promotion period of “Tea and Coffee Consumption Rewards” runs from 18 April to 11 May, 2025.
  2. For details about the various promotional activities, please inquire at the concierge desk on-site. The concierge desk is open from 11 AM to 11 PM.
  3. During the promotion period, Mira Place members can use electronic payment to purchase a cup of coffee or tea at any of the 14 designated coffee and tea merchants. Additionally, if they make a single electronic payment of HK$100 at any merchant in same day, they will receive a set of complimentary Mira Place reusable drinking straws. Members who spend a cumulative total of HK$300 at two or more designated coffee and tea merchants or purchase five cups of coffee or tea from any five designated merchants will receive a G2000 stainless steel coffee cup. Each member can redeem the reward only once per day. Offers cannot be combined, and rewards are limited in quantity—available only while supplies last.
  4. The designated coffee and tea merchants include: S Tea, CAFEMCM, Café&Meal MUJI, COCO, Espresso Alchemy, HABITŪ table, Kurasu Kyoto, Luckin Coffee, Meet Fresh, METZ Luxury Tea, My Little Coffee, Nuttea, Starbucks, and Turning Point by Coffee ART.
  5. Mira Place members must register and redeem rewards in person at the Mira Place 1 Concierge on the day of purchase. The member’s name must match the name on the electronic payment receipt. Late redemptions and receipts outside the promotion period will not be accepted.
  6. Each Mira Place member is limited to one reward redemption per day, and the two rewards cannot be redeemed simultaneously. Rewards are limited each promotional day and are available on a first-come, first-served basis while supplies last.
  7. All gifts are non-exchangeable for cash and cannot be returned. No replacements will be issued for any loss, damage, or expiration.
  8. Only the actual spending and paid amounts will be counted (i.e., only the remaining amount after discounts, credit card cash rebates, use of coupons, or cash vouchers). Top-up transactions, bill payments, memberships, banquet bookings (for five or more), cash voucher purchases, parking fees, handwritten slips, reprinted receipts, monthly billing receipts, value-added service receipts, and EPS transaction copies will not be accepted. For transactions made with installment plans or deposits, only the amount paid on the day will be considered, and any remaining balance will not qualify for this promotion.
  9. All printed receipts must clearly display the merchant name, date, and cash register or computer system print record to be valid. Mira Place staff have the right to make copies of the original printed receipts, stamp them, and register their related information for verification and internal auditing purposes.
  10. Receipts from tenants such as Phillip Wain and AMOUR at Mira Place A will not be accepted.
  11. Unless otherwise specified, receipts from email orders, phone orders, online shopping, in-store app purchases, and Mira e-Shop online store purchases will not be accepted.
  12. Mira Place is not the supplier of goods or services, and is not responsible for the quality of any related products or services. For inquiries regarding the quality of products or services, please contact the merchant directly.
  13. All photos are for reference only, and the actual items take precedence.
  14. The terms and conditions of the above promotion are subject to change or cancellation without prior notice. In case of any disputes, the Miramar Group reserves all final decision-making rights.