Don Quijote, famed for its charming pop culture aesthetic and bright, buzzing stores packed full of intriguing, exclusive items operates over 350 stores in Japan, three in Hawaii, nine in California. The internationally loved Japanese discount retailer came up with DON DON DONKI, a new store concept for Southeast Asia selling products only made in Japan or of Japanese concept. DON DON DONKI currently operates five stores in Singapore and one in Bangkok under the DON DON DONKI store moniker, and now expands the brand to Hong Kong with its debut store opening on July 12th 2019.

The 23,000 Sq. Ft. Hong Kong store will be located at the Basement Level of Mira Place II, Tsim Sha Tsui, Kowloon, kicking off its famous 24-hour offering of Perishables (Produces, Fish, Meat, Delicatessen), Confectionery & Packaged foods, and other Japanese delicacies as well as signature sweet potato, which became a health food hit in Singapore and Thailand. DON DON DONKI offers experiential retail where people will love to spend time and shop as a leisure activity, rather than just shopping for essentials.

It also features a focused range of home and living products, toys plus a wide range of health and beauty products, as well as Pan Pacific International Holdings Group’s (former Don Quijote Holdings Group) original brand – Jonetsu Kakaku - which translates as ‘Passionate Price’, offering a range of imported products with the promise of affordability without compromising on quality.